So, You Need a Website — But How Much Should It Cost?
A professional website isn’t just a digital presence—it’s the front door to your brand, your most powerful marketing tool, and often the first impression your potential customers will have. But how much does a good one cost? Emphasis on “good” in this article as there’s so much crap out there it’s hard if not impossible to compare apples and apples.
At Get Leads AU, we often get asked this question, and the answer is: it depends. Just like every business is different, every website has unique goals, content needs, and functionality requirements. So let’s break down what goes into pricing a site and why the cheapest option isn’t always the most cost-effective.
What Impacts the Price of a Website?
The cost of a website can vary significantly depending on several key factors:
- Design Complexity – Do you need a bespoke design tailored to your brand, or is a modified template sufficient?
- Number of Pages – More pages mean more design and development time.
- Functionality – Features like booking systems, e-commerce, member portals, or complex forms increase complexity.
- Content Creation – Will you supply all the content, or do you need copywriting, imagery, or SEO support?
- Ongoing Maintenance – Who will manage your website after it launches?
As a general guide, here’s what you might expect:
| Website Type | Estimated Cost |
|---|---|
| Basic Brochure Site | $3,500 – $7,000 |
| Mid-Range Business Site | $7,000 – $15,000 |
| Custom / E-commerce Site | $15,000+ |
For larger, custom-built solutions with complex integrations, budgets can range into the five or even six figures.
Why “Cheap” Can Get Expensive Fast
Choosing a low-cost website builder or the cheapest freelancer you can find might seem like a win—but it often leads to disaster. We’ve seen it time and again: a client comes to us after spending money on a cheap site that looks outdated, loads slowly, doesn’t convert, or worse, can’t be found on Google.
At Get Leads AU, we don’t just build good-looking websites—we build strategic digital platforms that work hard for your business. When your website is designed to convert and grow with your business, it’s not an expense. It’s an investment.
Our Proven Process
- Discovery & Strategy We start by understanding your business, goals, and target audience. If you have an existing site, we’ll audit what’s working and what’s not.
- Wireframes & Design We plan your site architecture and user flow before diving into stunning, responsive designs tailored to your brand.
- Development Our dev team brings it all to life—fast, mobile-friendly, SEO-ready, and functional across all devices.
- Testing & Launch We don’t just launch. We test. Every link, every button, every device. It has to work perfectly.
- Ongoing Support We’re not the kind of agency that disappears post-launch. We offer maintenance plans, updates, and ongoing digital marketing support to keep you growing.
Want to Know What Your Website Will Cost?
We get it—every dollar matters. That’s why we provide transparent, tailored quotes after understanding what you actually need. No guesswork. No upsells. Just websites built right.
Let’s chat. Contact Get Leads AU today for a no-obligation quote and find out what’s possible.
