At Get Leads we love the idea of having a website that is effective, one that generates leads and one that has a return on your investment. Don’t think your super expensive branding alone without any marketing will do what you need to get you your next customer. Branding will help to establish your customers expectations about the type of business you are. More on that in a different article.
Is your website just a digital brochure, or is it actively generating new business?
If you’re anything like most business owners, you already know your website could be working harder 24/7 to generate leads. Do you have an employee working as hard? But how exactly do you make that happen? That’s where things can get confusing.
Lead generation isn’t about having the flashiest design or using complicated technology. It’s simply about understanding how your visitors think and giving them compelling reasons to connect with you. It comes back to strategy and messaging.
The good news is you don’t need to be a marketing expert to transform your website into a lead-generating machine.
Through this blog post, we’ll explore seven proven strategies that can help turn your website visitors into valuable leads.
There’s no fluff or theory. That’s a promise. I’m sharing practical techniques businesses like yours use to grow their customer base. Whether you’re starting from scratch or looking to improve your existing lead generation efforts, these tips will help you turn more website visitors into leads.
Here are some thought points to help you get started. We’ve included seven, but you can easily adjust this to suit your requirements:
- Clearly defined CTA – Every page on your website should have a clearly defined CTA (Call To Action). A CTA makes it clear to visitors what you want them to do when they reach your site. Use colour or design features to help your CTA to stand out. For example, you might use an eye-catching button saying “Get Your Free Quote” or “Book A Quick-Start Call”. Be consistent with the wording there though. It’s easy to start using different words. Always be consistent.
- Lead magnet – A lead magnet is a piece of valuable content offered in exchange for your customer’s details – usually their name and email address. There are many forms of lead magnets, including free guides, checklists, workshops, video courses and more. Lead magnets are usually created to speak to (and answer) a specific pain point your customers face. For example, a company selling garden plants could offer a downloadable planting schedule to their potential customers. Lead magnets are becoming more important in my business as I launch lead pages for businesses not only in Wagga but also now Cairns. These lead pages are used by my Google Ad campaigns and you might find interesting these limit the options people can do while giving them the information they need to compel them to choose the action you want them to make.
- Content upgrade – Your blog content offers a perfect opportunity to turn visitors into leads. You could add a content upgrade at the end of your blog post to deliver more valuable content to visitors who opt-in. A content upgrade is similar to a lead magnet, focusing on content that adds to the blog post a visitor has just read. For example, you could add a checklist or implementation guide that helps a visitor to take immediate action.
- Email Newsletter –One of the core principles of growth is nurturing and building stronger relationships with your audience. A weekly or monthly email newsletter lets you share news, tips, ideas and other content with your audience. Create a prominent sign-up page for your email newsletter. Also, share past issues of your newsletter on your website, as this helps visitors see the great content they can receive by signing up. I love email, it’s my favourite way to communicate with my customers, I wish it was the only way I needed to communicate other than a blog here and there but social plays an important part.
- Simplify contact forms – One of the easiest ways to turn away a visitor is to create a complicated contact form. Unless you need specific information to provide a quote, try to minimise the number of fields in your forms. Keeping things simple with name, email and phone number (if required) often works best. Ensuring your forms are easy to complete will help you generate more leads.
- Pop-ups – A well-timed pop-up is a great way to capture visitors’ information and turn them into leads. However, pop-ups are commonly looked down on, as many businesses shove them immediately in the face of a new visitor. Try using a pop-up that works on a timed basis (30-60 seconds) or when a user scrolls 50% of the way down an important sales page.
- Live chat – Adding live chat functionality to your website is an easy way to boost visitor engagement. With live chat, you’re giving visitors an easy way to interact with your business. They don’t need to fill out a form and wait patiently for a response. Live chat can give visitors immediate assistance and move them closer to becoming customers. And no, you don’t need to be awake 24 hours a day with live chat. You can set it to collect messages when you’re away from your business.
If you need help with any of these we can implement them on your web site or make the changes required to capture your leads more effectively. Contact us for a free quote.
It’s also often good to look across the continents and see how people are doing things in other countries other than Australia and the US. You never know if you’re going to find something that resembles the next Uber in Grab or something else that is cutting edge which could be brought to your local region.
